NYX White Nights Festival

Challenge:

To highlight brightly the presence of the brand at the White Nights festival

Solution:

Glitter, metaphor, an incredible makeup from professional makeup artists, a
photo with a shining star and gifts – guests got it all at “White Nights” thanks
to Havas Engage and NYX Professional Makeup Ukraine! We created a space
of beauty to confirm that it’s necessary to have fun brightly and brilliantly!
And thanks to beauty police, almost every guest received a compliment!

Results: 13 000 visitors for 2 days

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