Visa Activation stand at art-zavod Platforma

Challenge

To familiarize the Ukrainian youth (the Y generation) with the benefits of Visa, extending the service of contactless payments in cooperation with 5 most popular clients.

Solution

At the entrance to the territory the Priority Line for Visa cardholders was opened. Visitors could get a 50% discount on the entry ticket paying by Visa.

A Visa stand with contactless innovations was located next to the entrance, so that everyone was able to find out more information about Visa novelty, charge mobile devices on the contactless charging tables and even get a new contactless Visa card.

Results

30 000 visitors

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