Challenge

To set up a strong association between Jacobs and New Year holidays

Solution

The Agency created an impressive frame construction in a form of an enormous green cup called ”Warm dreams come true with Jacobs”, where the Jacobs coffee was made.

All visitors were able to write a letter of their dreams and put it into the Christmas post boxes.

Guests were suggested to visit 2 Jacobs zones: a “Tree of dreams” zone, where everyone could take a sit and dream and a branded zone “JACOBS MONARCH CUP”, where guests could write their dreams on the stickers or just take a picture with #Jacobs hashtag and get a free cup of coffee.

All visitors were offered to buy the Christmas edition of Jacobs products.

Results

11913 given coffee cups

28,524 sent postcards

2 400 decorated packages